Wed | Aug 15, 2018

André Bello now Virgin Atlantic commercial manager

Published:Wednesday | August 20, 2014 | 12:00 AM

Virgin Atlantic has appointed André Bello as its new commercial manager, Caribbean.

Bello is based in the Bridgetown, Barbados, office and takes the lead role in managing the Caribbean team. Bello has been with Virgin Atlantic since 2012 as the Caribbean's sales, marketing and communications manager, leading his team to extraordinary growth in 2013. As part of a global regionalisation, he is a key member of the North America Team and reports directly to Chris Rossi, senior vice-president.

"André's made a great impact on the team since he joined us almost two years ago. He has a strong commercial focus and an excellent understanding of our business goals. I am confident that he will be able to continue the great success we have had in the region and ensure that we continue to focus on the overall customer experience," said Rossi.

Commenting on his appointment, Bello said, Virgin Atlantic will maintain its strong presence in the Caribbean.

"In this highly competitive airline market, we will continue to champion the customer experience in the region, ensuring the extra Virgin touch is layered on to the phenomenal service we're loved for," he said. Bello's career has spanned more than 25 years in sales and marketing leadership. While working as a medical representative with Novartis, he completed his MBA before joining the advertising industry as an account executive with Lonsdale, Saatchi & Saatchi. He joined the financial services industry as general manager, marketing for the Maritime Financial Group in Trinidad.

He then assumed the role of marketing manager for Jamaica Money Market Brokers in Jamaica. Through his business novel The Sword & the Spirit - A Negotiation Tale, Bello has influenced the approach to complex negotiations by corporate leaders across the Caribbean.