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More business in brief

Published:Friday | August 29, 2014 | 12:00 AM


New Appleton ad campaign

A new Appleton campaign for the US market advertises the rum brand in a documentary style that focuses on Appleton Estate in St Elizabeth's Nassau Valley.

The campaign is being released in out-of-home, print and digital formats targeting the US audience. There are no plans at this time to show these ads on television.

Out-of-home advertising is a wide category that falls into four main categories, including traditional billboards, street furniture, bus wraps and digital advertising in public spaces such as gas stations, shopping malls, bars and restaurants.

The company would not say how much was spent on the campaign, created by ad firm Argonaut of San Francisco, California. It was shot exclusively in Jamaica in both Kingston and the Nassau Valley and launched on August 6.

Sandals takes guests pubbing

Sandals Resort International will open its 11th English-style pub in Grenada at its Sandals La Source resort. It represents a US$1.2m investment.

La Source was acquired by Sandals Resorts in 2012 with planned investment of US$100 million to grow room count to 165 in its first-phase expansion.

"With our pub concept, we've brought the British pub experience to the Caribbean by providing the settings, atmosphere and same kind of jovial and fun experience you'd find in the UK but right here on our doorsteps," said SRI Global Public Relations Director Stephen Hector.

The first pub, called The Cricketers, was opened at Sandals Royal Bahamian in Nassau in 1996.

"After opening the first, such was the popularity, we've gone on to introduce them in Great Exuma, The Bahamas, Jamaica, Saint Lucia, Antigua, Turks and Caicos and soon, Grenada," said Hector.

Grenada offers soft loans for housing

The Grenada government says it has established a loan scheme for low-income housing.

"People have approached us for soft loans to build their houses, so Cabinet decided to establish a soft loan with the sum of EC$2 million allocated for that purpose. Low-income earners who wish to construct a house can access this small loan," said Economic Development Minister Oliver Joseph.

Joseph said about eight out of every 10 people who visit his constituency office seeking help have been requesting housing assistance.

The facility will operate as a revolving-loan scheme, he said.

The Grenada government is otherwise developing low-income houses under a scheme being financed by China.