Artiste uses merchandise to market music
Curtis Campbell, Gleaner Writer
Reggae artiste Papie Keelo, given name, Luxsuco Campbell, recently signed a management deal with Canadian production company GemShing, a deal that will see him not only marketing his music, but also products.
The Spanish Town-born artiste, recently launched his clothing line called PK Wear. The line features caps and t-shirts for men as well as female crop tops and dresses. PK Wear clothing is available in all colors and sizes, and may be ordered or custom made.
According to Keelo's publicist, merchandising is a good outlet for artistes to promote themselves while earning money. "Records are not selling, so artistes have to be more versatile to make money. Worse in Jamaica, the stage shows are dying out, so it is really double trouble. Papie Keelo has always loved the fashion world, so its only natural to dabble in merchandising, especially clothing," he said.
The publicist also explained that when the name of an artiste is attached to a successful brand, it boosts their relevance in the market.
"If you look at Beats by Dre headphones, we have not heard from Dre for a while where music production is concerned. But his name still rings because of his merchandise, so dabbling in merchandising can only benefit an artiste."
Papie Keelo is currently promoting singles like Comment Her released on the Galopoly rhythm, and Preements, released on the Success rhythm - mixed by Chris Flair of Whooi Lawd Records.
The artiste told The Gleaner, that the singles have been doing well, and he has been gaining recognition in several countries as a result.
"My music has reached the ears of radio hosts and disc jockeys from the UK, Canada, United States, Europe and the islands of the West Indies. At present I am completing a collaboration video with a French Guiana artiste called Gold Plenty and that is because of the work that my team is putting in," Papie Keelo said.
The official video for his single, Comment Her, is currently being worked on, and will be ready for release early 2015.
"I am hoping that in 2015 I will get an even brighter start as well as to work with more main stream producers and engineers. I also hope that my music will be fully accepted on the Jamaican radio stations, so my fans can hear me as they like", he said.
Papie Keelo is also looking to release his debut album in 2015. He previously released a mixtape in November called Tek Oova.