JN Small Business Loans launches hairstyle competition
Barbers and hairdressers now have the chance to show they are Jamaica's best at their respective craft.
Jamaica National Small Business Loans (JNSBL) presents its Barber and Beauty Challenge, seeking to highlight the work of the finest hair specialists in Jamaica. At the end of the competition, the best barber and hairdresser will be chosen.
"The idea came from a barber shop conversation with our general manager, Earl Jarrett, and his barber, who suggested that hosting a competition of this nature would provide barbers and hairdressers with an opportunity to showcase their craft," said Jason McNeish, chairman of the competition's planning committee.
"A team was immediately formed to assess this opportunity, which resulted in what is now the JNSBL Barber & Beauty Challenge."
Participants must submit pictures of their work, showing the before and after shots of the clients. The email address is JNchallenge@jnbs.com. Along with the photos, potential participants must include their name, contact number, a copy of their barber or hairdresser licence and the location of their shop. Entry information must be submitted by Monday, January 12.
Dozens of submissions
"We are in receipt of over 60 applications," said McNeish. "Additionally, we have been receiving a lot of queries about the competition from barbers and hairdressers." Utilising popular social media site, Facebook, the public gets the chance to choose the winner. Facebook voting begins on January 16. Competitors with the most 'likes' on Facebook move on to the Challenge Round.
December 24, 2014 was the date for entries to begin coming in. The competition runs until February 3. Competitors can follow their progress by logging on to www.facebook.com/jnsbl or www.facebook.com/JNBS1.
The Barber and Beauty Challenge offers nearly $2 million in prizes across both categories. The winners of both categories walk away with $500,000 each, second-place winners get $300,000 each, while the third-place finishers will receive $100,000 each. Interested persons can check www.jnbs.com or www.jnsbl.com for competition rules. McNeish said news of the competition has been in the media, both print and radio, which commenced Wednesday, January 8.
"Both JNSBL and JNBS will also be promoting the competition on social media - Facebook, Twitter and Instagram," he said.
"Additionally, a promotional team has been visiting barbers and hairdressers islandwide, providing them with information on the competition." He added that while the intention is to make the competition an annual one, that decision will be made post the execution of this year's competition.