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Flow partners with Rebel Salute

Published:Monday | January 12, 2015 | 12:00 AM

Autograph sessions, live transmission part of deal

Flow, a first-time sponsor of Rebel Salute, is rolling out its products for the 2015 staging this weekend.

In addition to its products and services, Flow will host two autograph-signing sessions for fans of artistes slated to perform at the two-day music festival on Friday, January 16, and Saturday, January 17.

"Flow's products and services connect people in a real way and with our sponsorship of Rebel Salute 2015. We are connecting the artistes to their fans," said Gail Abrahams, director of corporate communications at Columbus Communications Jamaica Limited, operator of Flow.

autograph sessions

On Thursday, January 15, Flow will host two autograph-signing sessions with artistes slated to perform on Rebel Salute. Luciano and Jesse Royal have been confirmed, along with show promoter and performer Tony Rebel. Rebel will also celebrate his birthday that day and will host the international launch of the event in Ocho Rios, St Ann.

"There will be special limited edition T-Shirts for the artistes to sign and for fans to have as keepsakes and to treasure the moment. It's just a part of how we at Flow want to make Rebel Salute, and stamp our entry in a big and special way for supporters," said Abrahams.

The telecommunications company also created the Rebel Salute atmosphere among its employees last Friday, hosting Reggae Vibes Day. Staff members were asked to dress in red, green and gold, with prizes for the best male and female outfits.

"Our staff were very creative. They took the concept and ran with it. You had several fashionable variations of red, green and gold and, of course, several staff members took their Rasta tams to represent the reggae vibe. It was really great to see," said Naomi Francis, corporate communications manager at Flow.

"The excitement level about our sponsorship of Rebel Salute is high and we intend to make it memorable for staff and patrons alike. Our sponsorship team, led by manager, Nicole Campbell, has some exciting moments planned and they conceptualised a booth and some special activities that will be unforgettable," said Francis.

Third World

Among the many quality acts slated for the two-day music festival is international reggae group Third World will grace the stage on Friday night. According to Flow's representatives, something very special is being planned to honour late lead singer of the group, William 'Bunny Rugs' Clarke, who died last year.

Flow is rolling out the infrastructure for the first ever pay-per-view element to Rebel Salute. The telecoms company carried the Arthur Guinness concert live, pay-per-view, from Jamaica to Trinidad last year and also carried the Flow Champions Cup live to the several Caribbean islands.

Rebel Salute's partnership with Flow is expected to give the concert a larger Caribbean audience this year. Flow will also have a four-hour show live from Rebel Salute on Saturday January 17, 2015.