Sun | Mar 29, 2020

MoBay City Run to enhance Jamaica's education, sports tourism

Published:Wednesday | January 21, 2015 | 12:00 AM


More than 4,000 sports enthusiasts are expected to converge in Jamaica's tourism capital, Montego Bay, for the second instalment of the MoBay City Run (MBCR), a 5/10k charity road race created to raise funds for youth education in Jamaica.

The event, being staged by the MoBay City Run Organising Committee (MBCR) in collaboration the Jamaica Tourist Board, University of the West Indies, Western Jamaica Campus and JetBlue Airways, will take place on Sunday, May 3.

This relatively new charity road race aims to support the development of western Jamaica by assisting students who would not otherwise be able to afford a university education, access tertiary education through funding and scholarships. The fund will provide assistance for students at the western campuses of UWI and UTech, Sam Sharpe Teachers' College and Montego Bay Community College.

In its first year, the race attracted more than 2,000 participants and 100 students received scholarships and awards from proceeds.

"Sports tourism is in fact one of the fastest growing segments of the tourist industry and our aim is to make Jamaica the sports tourism destination of choice in the region," said Donnie Dawson, deputy director of tourism, JTB.

"The MoBay City Run has made a huge impact on the events calendar of Jamaica and we hope the event continues to grow in order to benefit our tertiary students, our visitors and our tourism partners."

At the MoBay City Run press conference held at Miss Lily's Restaurant in New York City on January 15, Janet Silvera, chairman of MBCR, said, "More than 25 per cent of students enrolled in these tertiary institutions are unable to cover semester fees at any given time and risk being deregistered or unable to complete their examinations."

With the majority of students now being prepared for work in the tourism industry, Silvera feels it is pivotal to ensure the market is served by qualified practitioners.

Promoting Education

Collaborating sponsor JetBlue said it was proud to support the MoBay City Run in its goal of promoting education for local students and preparing them to one day work in Montego Bay's renowned tourism industry.

"These goals coincide with the youth and education and community pillars of JetBlue's corporate social responsibility programme," said Leslie Brown, general manager of JetBlue in Jamaica.

"We look forward to facilitating a successful run for the students and the community of Montego Bay."

Registration for event opens on February 2. Sponsors already committed are Flow, Courts Unicomer, Rainforest Seafoods, The Gleaner, Power 106FM, Sandals/ATL, Royalton White Sands, Holiday Inn Sunspree Resort, Ward's Power Tools, Cover Me Up Tent and Billy Craig Insurance Brokers.