Sat | Aug 19, 2017

Massive support has LIME buzzing

Published:Saturday | January 24, 2015 | 1:00 AM

Telecoms firm plans ahead for 'Run for the Children'

The second annual LIME Foundation 'Run for the Children', which took place on Sunday, saw an 80 per cent boost in participation over its inaugural staging in 2014.

Set to provide financial support for paediatric cancer patients, the fundraising fitness event, with an extra 'K', attracted nearly, 1,600 runners and walkers to the Sunshine City's Fort Clarence Beach.

Obrien Frith, 19, and Shanieke Watson, 17, took the respective male and female 6K in 20:07 and 24:05, while Rohan Gordon (male), 34 and Paula Sinclair (female), 40, claimed the top spots in the walk category, clocking 36:02 and 41:49, respectively.

Crediting the vastly improved support to a change of venue and other added attractions, Errol Miller, executive chairman, LIME Foundation, anticipates stronger growth next year.

"I really believe this event will continue to grow from strength to strength, and this is evidenced by the overwhelming support we have gotten this year," Miller highlighted.

"We started out unsure of how a Run in Portmore would play out, and we are indeed pleased at the strides we have made so far," he added.

Another successful element of this year's effort has been the introduction of a text donation line through which mobile users on both networks could make a contribution of $50 per text towards the cancer fund.

According to Miller, in just two weeks after the fund has been launched, the Foundation has raised almost $250,000. The text line will become a permanent fixture for the cause throughout the year.

"We thank all those who have come out to support the event this year, those who sent donation texts, and we will be setting our focus on energising even more members of the Portmore community as we aim to make this event one of the largest of its kind in Jamaica," Miller stated.

The LIME Foundation also staged a family fun day at the end of the race.

Following last year's event, the LIME Foundation handed over a cheque valued at $3 million to the Bustamante Hospital for Children, to support the acquisition of a fluoroscopy machine, which is used in the diagnosis of patients with renal (kidney) failure.

CORPORATE SUPPORT

A number of corporate entities also pledged support for the 6K, including Huawei Technologies, Gatorade, Guardsman Group, Caribbean Airlines, Dyna Max

Fitness Centre, C&WJ Cooperative Credit Union Ltd, The National Health Fund,

Guardian Life Ltd, JP Tropical Foods, the Portmore Municipal Council, Advertising & Marketing Ltd, Loshusan Supermarket, Mr Woody's Restaurant, PetroJam Ltd, Island Promotions, Main Event Ltd, Brownstone Entertainment Ltd and iPrint Digital. Media partners for this year's staging included Television Jamaica, IRIE FM, Zip 103 FM and the Jamaica Observer.