Thu | Sep 21, 2017

First-timers wow with creative boothsat Rebel Salute

Published:Sunday | January 25, 2015 | 1:00 AM

Janet Silvera, Senior Gleaner Writer

WESTERN BUREAU:

Showcasing More than 40 years of memorabilia, it was the Third World Merchandize Store and Café at Rebel Salute that had patrons in awe and the Flow booth that many gravitated to.

Making its Rebel Salute debut, the Third World store complemented the popular communication booth, which had stylish branded handbags, shirts and leather jackets, at the back of the massive Grizzly's Plantation Cove venue, in Priory, St Ann.

This was where the off-stage excitement could be found at the event, carrying the tag line, 'It's More Than an Event, It's a Lifestyle'.

The lifestyle touted by Tony Rebel and his team saw the Third World reggae ambassadors taking visitors on a journey through a photo gallery depicting 42 years of the band's tour worldwide, while giving access to photo opportunities and front-seat views of live video shows.

In one section of the booth, Third World catered to the palate with food and various juices named after their impressive catalogue.

Irish Moss was changed to 'You've Got the Power', carrot and beetroot became 'Roots with Quality' and coconut water took on the name 'Cool Meditation'.

Flow gave its own salute showing to reggae, displaying its mark of respect to Jacob 'Killer' Miller by releasing several balloons during Inner Circle's tribute to the late reggae singer. And, through live streaming, the communication giants showcased the festival to the world.

Over the two days, the likes of Capleton, Sizzla, Richie Spice, Queen Ifrica, Tarrus Riley, Freddie McGregor, Cocoa Tea and Luciano created musical waves onstage.

janet.silvera@gleanerjm.com

Photos by Janet Silvera