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'Bigger and Better' for Kamal Powell

Published:Monday | January 26, 2015 | 12:00 AM

Krysta Anderson, Gleaner Writer

American author Napoleon Hill once said: "The starting point of all achievement is desire." And because of Kamal Powell's desire to tap into marketing, partnered with passion, pure love, hard work and determination, he took his creativity to new-found heights and is now the senior sponsorship and development manager of Digicel.

Better known for shaking things up in sponsorship, brand management, social media management and communications, for the past seven years, Powell made an indelible mark at Red Stripe and Diageo before recently switching to the bigger and better communication network.

Born in cool Mandeville, he attended B.B. Coke High School where he elevated to becoming the head boy, before going off to sixth form at Clarendon College and graduating with honours. He went on to pursue marketing at the University of the West Indies and proudly walked away with his bachelor's degree.

Powell describes marketing as his calling which he had first developed in 2000 representing his high school and several benefits and charity initiatives, like beach clean-ups, among many others.

Almost swayed by accounts, he recalled his reason for deciding to study marketing, "I was about to become an accountant and one day decided I didn't want to sit around a desk and be tied down by numbers. I wanted to go out there and make a difference, get to meet and interact with new people, explore new avenues, spread our culture, fun and energetic way, and create the ultimate consumer experience. This area gives me the opportunity to do just that."

Now making a fresh start for the new year, the marketing expert reflected on the fact that both Red stripe and Digicel have very interesting ways of doing things. Just two weeks into his new post, he has high hopes, noting that with the creative team he is currently managing at Digicel, the sky is the limit for the missions they will together accomplish, "I want to learn more from this prestigious organisation as well as share some of the knowledge I have learned before."

This includes doing sponsorship with Red Stripe, Heineken, Smirnoff and the Guinness for more than four years, "Sponsorship has really become a part of me. So my aim in the new post at Digicel is to re-energise their sponsorship portfolio by creating new and innovative ways of sponsoring sports, the community and music."

With a great job comes great responsibilities, but while he is all work, Powell enjoys taking time out of his busy schedule to spend with his son, "Watching him grow and looking at all the interesting things he does as a two-year-old is such a blessing," he said.

Additionally, he loves to spend quality time with friends and family, meet new people and travel. He has, so far, been to 20 countries and is looking to visiting more places on his bucket list.

His advice to anyone wanting to pursue marketing is to have the love and passion for it, "It's exciting, fast-paced, but it comes with long hours, so you really have to love it. Marketing is about creativity, so the more relaxed you are, the more love you have for it, is the more creative you will become. Also, you must be able to make changes to the status quo, look at what exists and be disruptive in a positive way to spark and stimulate interest in your consumers."