Tue | Oct 16, 2018

Grow what we eat! Eat what we grow! At Maggi Farmers' Market

Published:Tuesday | January 27, 2015 | 12:00 AM

Keisha Hill, Gleaner Writer

Local farmers will again have the opportunity to showcase their produce during the second staging of the Maggi Farmers' Market scheduled for Friday, January 30, along the corridor between the Sagicor Bank building and the Jamaica Tourist Board office in New Kingston.

Set to last from 6:30 a.m. until 6:30 p.m., shoppers will be able to purchase ground produce, fruits, vegetable and meat on sale and partake of cooking demonstrations to showcase the use of Maggi's seasoning and soup lines used to enhance local dishes.

Wendy Robertson, consumer marketing manager, said the Maggi Farmers' Market was introduced to support local farmers as almost all locally grown produce is used in the preparation of various popular local dishes that also utilise a range of Maggi products.

"Maggi has been a part of Jamaica's culinary traditions for decades, and we have been providing great flavour to enhance our local dishes. This promotion seeks to support Maggi as a part of our households and to support our farmers who are responsible for what we grow as a country and, therefore, what we eat," Robertson said.

Enthusiasm is high among the Jamaica Network of Rural Women Producers (JNRWP) that accounted for 75 per cent of the booths that presented during the promotion at last year's staging. The JNRWP is a non-government organisation that was launched in 2009 with the aim of empowering and motivating rural women to improve their quality of life and the social and economic situations that exist in their communities.


According to Mildred Crawford, president of the JNRWP, its members are bubbling and ready to go. "We will be providing more ground provisions, vegetables, tubers, peas and fruits, including bananas, for sale. The atmosphere will be equivalent to Coronation Market, transforming an uptown space into downtown style," Crawford said.

The organisation currently has membership of more than 250 rural women, most of whom are involved in agro-processing, direct farming and exports. The JNRWP also constitutes 13 community-based organisations, seven of which are organised and fully registered as either co-operative or benevolent societies.

"We are providing an opportunity for corporate Jamaica to see the potential of rural women farmers. We will be supplying fresh fruits and vegetables that are available here in Jamaica, so persons can see that we can eat what we grow," Crawford said.