Ziggy named curator in Grammy Amplifier project
Shereita Grizzle, Gleaner Writer
Ziggy Marley has been named as an official programme curator for the third annual Grammy Amplifier series. The announcement was made on Tuesday.
According to the Grammy's official website, the Marley offspring, who is a nominee in this year's Best Reggae Album category at the awards, will be joined by the Band Perry, singer/songwriter Allen Stone and Mark Ronson. The latter has been named as the official ambassador for the project.
The Grammy Amplifier project is an innovative, online music initiative, aimed at mentoring emerging artistes and providing them the opportunity to elevate their careers by showcasing their talent. Based on their track plays and social media - amplifications, the top 25 finalists will be brought together for a Grammy Amplifier mentorship experience.
The top 25 will then be whittled down by programme curators to a short list of finalists, at which point, the programme ambassador will select the final three winners and align each of them with one of three top prizes: a studio recording session with a Grammy-winning producer; filming and starring in their own music video with a noted director; or securing an opening spot for a noted musician and/or at a music festival.
Interested persons can submit their entries to grammyamplifier.com. According to the Grammy website, the 2015 Grammy Amplifier programme marks the start of a newly inked three-year renewal between Hyundai and The Recording Academy.
"For the last three years, Hyundai has proven to be an exceptional partner," said Evan Greene, chief marketing officer of The Recording Academy. "Together, we've created and built a programme that discovers and nurtures talent, while amplifying our combined commitment to innovation and music celebration."
"We couldn't be more excited to continue our dedication not only to the Grammys, but to the celebration and support of making music," said David Matathia, director, marketing and communications, Hyundai Motor America. "The Amplifier programme and our partnership with the Grammys allow Hyundai to celebrate innovation and creativity through a truly unique and inspiring platform." Past celebrity participants of the Grammy Amplifier project include David Guetta, Ariana Grande, Kendrick Lamar, Hunter Hayes and Robert Glasper.
The 57th Grammy Awards will take place live on Sunday, February 8, at Staples Centre in Los Angeles and will be broadcast on the CBS Television Network.