The president of the Press Association of Jamaica (PAJ), Jenni Campbell has urged journalists to defend the tenets of the profession with vigour and integrity.
"We're serving a nation desperate for change," Campbell said during the National Journalism Week Church Service this morning at the Kencot Christian Fellowship in Kingston.
As a result, Campbell said journalists themselves had to resist payola and other forms of corruption, which is a stain on Jamaica's report sheet.
Campbell who is also the managing editor of The Gleaner, said as journalists carry out their functions, they must also continue to be the guardians of press freedom.
She noted too that journalists were particularly challenged at this time given the demands with increasing technology.
Meanwhile, the Member of Parliament for East Central St Andrew, Dr Peter Phillips in bringing greetings questioned the role of journalists in the process of building nationhood.
According to Phillips, who is also the Finance Minister, the inability to agree on anything fundamental will weaken the national resolve.
And he said if the nation is to survive, there must be agreement on some issues.