Wed | Jan 27, 2021

IMC gets broadcast rights for Olympic Games

Published:Wednesday | September 30, 2009 | 12:56 PM

The International Olympic Committee has awarded the broadcast rights for the Olympic Games in 2010 and 2012 to SportsMax parent company, International Media Content Limited in the Caribbean.

The company has acquired the rights across all broadcast platforms, including free-to-air television, subscription television, radio, internet and mobile phone in 21 Caribbean territories including Jamaica and Trinidad and Tobago.

International Media Content will on-sell the 2010 and 2012 Olympic Games to free to air partners in each territory region side in the coming months.