LIME drops ‘Potential Kidd’ over offensive lyrics
Telecommunications company LIME has dropped emerging artiste ‘Potential Kidd’ from a promotion which would involve the artiste performing at a school concert.
In a release issued this evening, LIME said following concern about the content of the unedited version of Kidd’s single Ah Yah So Nice, it decided to facilitate a meeting between the artiste and some people who were troubled by the lyrics.
In a message posted on its social media pages, LIME said, after analyzing the unedited version of the song, it agreed that the lyrics were unacceptable.
“What we would want is for our artistes to express themselves freely but responsibly and we think civil society can play a big role in this regard,” said LIME Jamaica’s Managing Director, Garry Sinclair.
Sinclair also said LIME does not support any idea or sentiment that promotes unlawful or anti-social behaviour against any person in the society.
Potential Kidd has reportedly apologized to persons who may have been offended by the lyrics.
“I do not support violence against women or homosexuals,” he is quoted as saying in a release from LIME.
The development comes shortly after LIME made changes to a ‘Champs’-related campaign which featured Potential Kidd.