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LIME makes massive cuts to rates

Published:Thursday | June 14, 2012 | 5:37 PM

Debbie-Ann Wright, News Editor

The Gleaner/Power 106 News Centre

Telecommunications company LIME has made the first decisive move in what could become a major battle for customers in the Jamaican mobile phone market.

Today the company announced a $2.99 per minute rate for prepaid customers making international and on network calls as of tomorrow.

The rate for its post paid customers is $1.99 per minute.

LIME’s Managing Director Gary Sinclair says the new prices mean that LIME is now offering the lowest rates for mobile calls in Jamaica’s history.

In the meantime, LIME has announced a rate of $6.99 per minute for calls to landlines and Digicel.

This rate is still lower than the $8.99 rate being offered for cross-network calls by Digicel.

Up to today LIME was charging $8 a minute for calls within its network and $12 a minute for calls to other mobile networks.

LIME says its latest move comes in light of new opportunities brought about by changes to the Telecommunications Act.

It’s also influenced by the recent cut in the mobile termination rate for incoming domestic and international telephone calls to $5 per minute.