Tue | Oct 24, 2017

JHTA head urges gov't to remove constraints impacting tourism

Published:Thursday | November 20, 2014 | 3:50 PM

Claudia Gardner, Assignment Coordinator



WESTERN BUREAU:

President of the Jamaica Hotel and Tourist Association (JHTA), Nicola Madden-Greig has urged the government to ensure that all constraints impacting the tourism industry are removed.




Madden-Greig was speaking at the sixth Tourism Outlook Seminar, which got underway this morning at the Montego Bay Convention Centre in St James.



"While Jamaica continues to lead in our large all-inclusive brands, the JHTA recognises that a parallel strategy to highlight our luxury, small and EP (European Plan) hotels is critical," she said.



"With global leisure travel in 2013 achieving a record $3.3 trillion, Jamaica and the (Caribbean) region needs to work in a strategic fashion to carve out a greater share for the benefit of all," she added.



She said the JHTA was upbeat about the upcoming winter tourist season and that projections indicate that 2015 will be a robust year for Jamaica's product.



"While we can't predict the state of the world throughout 2015, there are some trends professionals may watch and use as indicators to make the coming year one of the best for tourism,” Madden-Greig said.



“So far, for the January to October period Jamaica received just over $1.7 million stopover arrivals, an increase of 3.1 per cent over 2013. As we look forward to the official start of the 2014/2015 winter season in December, we remain positive," she added.



"Niche markets such as sports, health/wellness, adventure, meeting/conventions and voluntourism must continue to be a major focus for our destination. The JHTA also recognises the new trend where city tourism is said to be growing faster than international tourism," Madden-Greig said.



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