Pulse to add new TV shows, new CEO takes over in January
Published:Tuesday | November 17, 2015 | 4:39 PM
Pulse Investment Limited's CEO-designate Safia Cooper says the company will launch a series of new television shows to increase its appeal to a wider and younger demographic.
Last week, the younger Cooper was appointed by the board as the next head of the 35-year-old modelling and entertainment company. She will take over as CEO on January 1 from her father Kingsley Cooper, who founded the agency and has run the operation since its inception.
The transition was first reported by this newspaper on November 6, and the board meeting that confirmed the transition happened days later on November 12. Romae Gordon was also appointed to Pulse's board at that meeting, effective January 1.
Kingsley will remain
chairman of Pulse after the transition.
Safia said Tuesday that one of her first ventures as CEO will be the crafting of new shows and refreshing Pulse' major TV titles, the Caribbean Model Search Reality Series and the CFW Weekly TV Show.
"Having multiple TV Shows with unique content will allow us to appeal to a wider audience," she said.
The model agency will also now use social media to push its services.
The Model Search Reality Series will "directly target the 18 to 24-year-old consumer," she said.
"This age group has strong interest in becoming the next wave of supermodels and generally consumes the latest in fashion and related trends globally," Cooper said.
Additionally, Pulse will seek to increase its real-estate holdings through expansions at Villa Ronai and increasing the take-up of shops at its newly developed meeting hall, dubbed 'The Refuge'.
For Cooper, increasing the number of young models is also core to the strategic direction of the agency as is seeks to develop talent that is "ready for success in the international market".
Cooper has been groomed for three years to take over the business.