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Tech company Centerfield buys Elephant Group

Published:Tuesday | August 15, 2017 | 12:00 AM

Entrepreneur Benny Aboud has sold his company, Qolody Direct, to an advertising technology outfit called Centerfield Media Holdings LLC.

Subsequently, his associated business process outsourcing company, Elephant Group Jamaica, which operates a call centre in Montego Bay, was acquired by Centerfield and rebranded under the name of its new parent.

On Tuesday, Centerfield announced the transactions via press advertisements, but the terms of the deal were not disclosed.

"The partnership presents an opportunity to help establish Jamaica's technology sector as a strong independent force economically and socially, while growing our company home at home and abroad. Together, we will be able to reach higher customer acquisition at scale, leading to continued brand growth for all our clients," said Centerfield's co-president and co-founder, Jason Cohen, in a release regarding the acquisition of Elephant Group.

Elephant is a direct marketing and telesales company started in February 2013. It offers call centre services for various TV, Internet, phone and security firms, including AT&T, Comcast and Time Warner Cable, its new owner said. The company is managed by Vice-President Marvin Tulloch.

Tulloch said he was unable to provide an update on Centerfield's plan for the Jamaican company. The company opened for business at the Montego Bay Free Zone with 100 employees four years ago. It has quadrupled staff since.

Elephant was founded in 1997 by Benny Aboud, with headquarters in Florida. Aboud operated another call centre in New Jersey.

As noted on his LinkedIn profile, Aboud opened his first business - a wireless phone store - while still in college in New Jersey, an outfit which grew to 120 locations nationwide and was later sold in 2002 to Cingular Wireless, now known as AT&T Mobility. His next business was Echostar (now Dish Network), described as the largest seller of satellite television.

Attempts to reach Aboud for comment were unsuccessful.