Wed | Oct 21, 2020

Virus prompts resiliency fund for black businesses

Published:Wednesday | September 30, 2020 | 12:10 AM
Iguehi James, an Oakland, California, fashion entrepreneur, holds a face mask she designed for her apparel company, Love Iguehi.
Iguehi James, an Oakland, California, fashion entrepreneur, holds a face mask she designed for her apparel company, Love Iguehi.

The modest cash grant Iguehi James received from the Oakland African American Chamber of Commerce helped the clothing designer defray costs, including prices on elastic and fabric that jumped dramatically due to the pandemic.

The application process was simple and she qualified for a US$5,000 ‘resiliency’ grant, despite being a solo practitioner with no employees or storefront.

Along with the fiscal help, the grant reminded the 38-year-old novice entrepreneur that she is part of a community with a tradition of mobilising to help members in times of distress.

“We’ve been denied opportunities, we’ve had to work really hard to get to where we are,” said James, who lives in Oakland, California. “When you have other people who know the struggle, know the plight, know how hard it is to be valued ... to be seen, you just feel like you have a community.”

The chamber announced this summer that it had raised US$1 million for its fund to help black-owned businesses. It’s one of several launched in the United States since the pandemic began closing businesses and schools, and it’s a nod to the difficulty that black businesses have in landing bank loans and the disproportionate impact the virus has on African American families.

Elsewhere, female black civic leaders in Washington state unveiled the Black Future Co-op Fund in June to address the damage created by systemic racism. The Black Resilience in Colorado Fund aims to help people in the Denver area.

Perhaps the most astonishing grass-roots effort has been in Portland, Oregon, where organisers have raised more than US$1.7 million for black residents of the city that has been in the national spotlight for its nightly protests against police brutality. The Black Resilience Fund has helped nearly 3,000 residents with groceries, utility bills, student loans and rent, according to its GoFundMe page.

Cathy Adams, an event planner and president and CEO of the Oakland African American Chamber of Commerce, said discussions about its fund began in late April as small businesses struggled to get help from the federal government’s Paycheck Protection Program. Phone calls from hurting business owners broke Adams’ heart.

“This resiliency fund? This is nothing but love,” she said.

In Oakland, Adams approached television stations to generate news coverage about the fund and spent hours on the phone pitching it until her voice grew hoarse. She worried the chamber might not meet its goal but, eventually, Adams landed donations from more than 200 companies and individuals, including US$200,000 from Clorox and US$100,000 each from Blue Shield of California, Kaiser Permanente and online security company Okta.

“Several people called me crazy, but I don’t think what they said was personal,” she said. “I just think they did not believe in miracles.”

The chamber expects to award grants to some 150 businesses ranging from US$2,500 to US$10,000. Only chamber members can apply and recipients must complete a financial management seminar. Grants have been used for marketing, equipment and even a new restaurant location.

James, the designer, beefed up online marketing for her Love Iguehi line of colourful masks, headwraps, kaftans and clutches. The business had depended heavily on in-person pop-up events and conferences that have been cancelled due to the virus.

The Red Door, a catering company, used its US$10,000 grant to help retain seven of its roughly 20 full-time employees and has pivoted to mail-order snacks, pop-up meal events and meal deliveries.

AP