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JCDC, Downswell partner 'All The Way'

Published:Thursday | May 19, 2016 | 12:00 AM
Executive director of the Jamaica Cultural Development Commission (JCDC) Delroy Gordon (front, left) and gospel singer Kevin Downswell (front, right) sign a memorandum of understanding at the All the Way Media Launch and Exclusive Listening Session on Tuesday at the JAMPRO auditorium, New Kingston. Minister of Culture, Gender, Entertainment and Sport Olivia Grange (standing, centre); Stephen Davidson, director of marketing and public relations, JCDC (standing left); and Marsha Downswell witness the signing.

The Jamaica Cultural Development Commission (JCDC), an agency of the Ministry of Culture, Gender, Entertainment and Sport, has signed a memorandum of understanding (MOU) with the Kevin Downswell Ministries. It creates a partnership between the two entities as Downswell promotes his new album, All the Way, across the island.

The MOU was signed on Tuesday at the All the Way Media Launch and Exclusive Listening Session held in the JAMPRO Auditorium, New Kingston. Culture and entertainment minister, the Honourable Olivia Grange, said: “This launch is of particular significance because Kevin Downswell belongs to us. He is a young prodigy who came into the cultural development system about 10 years ago and has been able to go ‘all the way,’ that is, from raw unearthed talent to Gospel Festival winner, to the grander, more successful global professional artiste.”

The MOU, signed by JCDC executive director Delroy Gordon and Kevin Downswell, will allow JCDC Gospel Song finalists to share the stage with Downswell as he tours Jamaica promoting his new album. This will give the top 10 entrants the exposure and opportunity needed to hone their craft.

Under the partnership, the Ranny Williams Entertainment Centre will be used for the public launch of All the Way on June 4.

Grange also noted that it is through the work of executives and agencies like the JCDC that persons such as Kevin Downswell have been able to move smoothly from the stages of Jamaica to those of the world’s capitals.