Tmrw.Tday culture fest to deliver experience unlike any other - Inaugural festival set for Negril May 17-23
Set to take place on the glistening beaches of Negril from May 17-23, Tmrw.Tday Culture Fest forays on to the international festival landscape, with the aim of enlightening those who will voyage into paradise.
Inspiring attendees to embark on a weeklong journey into consciousness, Tmrw.Tday curates an intimate, blissful destination festival experience bound by alluring music, delicious food, captivating activities and miles of pure, pristine coastline, pulsating with positive island vibes.
Designated environments at Irie Soul Beach, headquarters for Tmrw.Tday, will host an array of beachside entertainment, wellness activations and delectable culinary feasts, spearheaded by some of the most distinguished innovators in the world.
Featuring headlining musical acts Protoje and The Indiggnation Live In Concert, Wolf + Lamb, Toddla T and the festival's official Reggae Ambassador Chris Blackwell, Tmrw.Tday has mastered an eclectic fusion of local and international talent, celebrating Caribbean heritage and global sounds alike. The Reggae Revival Concert and Crew Love Beach Party Showcase are among top festivity highlights, in addition to nightly sunset Drum Circles at Irie Soul Beach featuring Sam Maher and Acro Buddhas plus intimate Dub and Reggae Lounges to showcase Jamaica's most talented and respected artistes. Among those joining the beachside party are Gabre Selassie, Yaadcore, Nick Monaco, David Marston, Teflon Zinc Fence, and Echomatik.
Leading the militant Indiggnation band, Protoje reports for duty, re-establishing the standard for the decaying art of socially responsible, mentally stimulating lyricism.
Protoje headlines a stellar conscious music line-up at the Reggae Revival Concert at the Boardwalk Village on Saturday, May 20 from 6 p.m., - 2 a.m. The sultry songstress, Savana, is also set to grace the stage at Protoje's Reggae Revival concert.
"I like that am I a part of the Tmrw.Tday Culture Fest. It is a great initiative. I just want to do my part and make sure that all music is well represented, and I look forward to doing greater things with them in the future," said Protoje.
Teflon Zinc Fence is the festivals Official Dub Resident, and he will vibe alongside Yaadcore, live at various events at Tmrw.Tday.
Daytime activations will also offer a series of wellness programmes led by world-renowned instructors. Various practices of yoga, fitness classes, health and medicinal healing workshops, guided meditations and conscious lifestyle speakers will guide attendees through a transformative experience. Championed by international wellness ambassador and superfoods evangelist David Wolfe, self-care teacher, motivational speaker and Irie Soul Program co-director Gillian B., and conscious lifestyle coach, meditation guide and founder of Irie Soul, Stacy Chang-Christoforou, Tmrw.Tday's wellness offerings will provide a diverse selection of educational activities to cleanse the body, detoxify the mind, and heal the spirit.
Andrew Christoforou, managing partner of Tmrw.Tday, says "The most unique part about Tmrw.Tday culture fest is that its ultimate goal is to have people go within to better themselves and find true happiness ... The planet is at a very critical stage and we believe that you must take care of yourself first before you take action to better the world."
Tmrw.Tday will also take foodies on a culinary quest through Jamaica's famous food scene - a flavourful blend of influences from Spain, Britain, East India, West Africa, Portugal, China, France, and The Netherlands. Adventurous spirits can feast on tantalising traditional fare while celebrating the importance of sustainable agriculture and organic eating. Led by cuisine curator Ras Iyah V Ital, the inaugural gastronomy programme boasts the 7-Mile Organic Food Festival, Farm To Table and Experiential Dinner Series, Hot Sauce Competition, and will incorporate both vegetarian and vegan offerings prepared by internationally acclaimed chefs like 16-year old motivational speaker, youth health activist and vegan chef, Haile Thomas.
Tmrw.Tday's beachfront paradise will also host a variety of pop-ups and extra-curricular activities, including the pioneering 7 Miles of Green, Marley Coffee Beach Cafe with Premium Blue Mountain Coffee, Organic Juice Bar, massage and spa offerings, essential oil treatments, arts and crafts exhibit and, of course, endless amounts of beachside activities.