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Reggae Icons Concert part of Ja’s global pitch

Published:Friday | February 16, 2018 | 12:00 AM
Entertainment minister Olivia Grange (left) and rRecording Artiste Etana, check out the calendar of events for Reggae Month.

Today's free Reggae Icons Concert, celebrating the life and work of the Crown Prince of Reggae Dennis Brown, will be filmed. Unlike some other events, though, it will not be streamed live so that those who do not make it to the Kingston waterfront can get an armchair view of the show.

Kamal Bankay, Reggae Month steering committee co-chair, along with Howard McIntosh, told The Sunday Gleaner, that the Reggae Icons Concert footage will be part of a project being done by the Ministry of Tourism and Phase 3 Production "to capture some iconic events happening in Jamaica".

These are not only in various aspects of entertainment, but also food and sport, among other activities. The footage will be merged into "one major film reel", Bankay said, which will be marketed globally to attract people to come to Jamaica to experience the country's cultural experiences.

In addition to the Reggae Icons Concert, among the other events to be included are the Reggae Sumfest music festival; the Marlin Tournament; Carnival; the Boys and Girls' Athletic Championship; the Jamaica Food and Drink Festival; Dream Weekend and weekly events like Mojito Mondays in St Andrew. The events cover some major areas of Jamaica as Sumfest is in Montego Bay, St James; 'Champs' is in Kingston; and the Food and Drink Festival at multiple venue across the city; and Dream Weekend is in Negril.

"We want to showcase the best of Jamaica. When we show what really happens. It is more impactful than an advertisement," Bankay said. "We are going to use that to recalibrate what people think about our food, culture, entertainment - everything."

Reggae Month is projected to have a significant part of that film reel marketing Jamaica.

- M.C