Thu | Dec 7, 2023

Red Stripe jumps on board GenXS Carnival with Rum Stripe

Published:Saturday | November 18, 2023 | 12:07 AM
GenXS revellers having fun on the road.

GenXS Carnival has unveiled what the organisers label a “groundbreaking partnership” with Red Stripe, which sees the beer company’s newest product, Rum Stripe, as their presenting partner during the 2023-2024 carnival season in Jamaica.

This collaboration brings the formidable strength of Red Stripe’s brand portfolio to enhance the overall carnival experience. Rum Stripe will take the spotlight as the featured brand, supported and complemented by other premium selections. Red Stripe’s decision to become the presenting partner signifies an industry first for them in Jamaica, a press release stated.

Ajene Green, GenXS director, in expressing his enthusiasm, said, “Our mission is to continue to elevate the carnival experience in Jamaica. We’ve been highly selective in choosing our partners, and a brand as iconic as Red Stripe seamlessly aligns with our vision. This partnership allows us to execute in a way that gives our patrons the best, ultimately delivering an even more exceptional product and carnival revelry. We’re particularly thrilled about the inclusion of Rum Stripe. This partnership marks a significant turning point for us, and we are excited to get started.”

GenXS is renowned for its emphasis on masquerader experiences, premium costume design, and grand presentations. This alliance is poised to redefine carnival in Jamaica, setting new standards and elevating the bar for carnival experiences.

Sean Wallace, head of commerce, Red Stripe, noted, “The alignment between Red Stripe and GenXS in our inaugural year was an exceptional partnership, showcasing strong brand synergy. We are excited to have Rum Stripe as the presenting partner this year, and we look forward to hitting the road with our impressive portfolio of brands.”

Established in 2022, GenXS is dedicated to delivering exceptional arcnival experiences and expanding its global presence.

Red Stripe is one of the island’s leading corporate entities, producing the world-famous Red Stripe beer, which was first brewed in Jamaica in 1928. Dubbed the Beer of Jamaica, Red Stripe has earned the distinction of having 16 Monde Selection Awards for Quality, among numerous other awards. It is also brewed in the United Kingdom under licence and is now available in over 25 markets around the world.