Most people do not want to be billionaires
Researchers have surveyed over 7,000 people from countries around the world and found that a majority of the population would be content if they only had $10 million to live an "absolutely ideal life".
The study, led by psychologists at the universities of Bath, Bath Spa and Exeter, revealed that just 14 per cent would want to join the likes of Elon Musk and Jeff Bezos as the world's richest people.
Study author Dr Paul Bain, from the University of Bath, said: "The ideology of human wants, when portrayed as human nature, can create social pressure for people to buy more than they actually want.
"Discovering that most people's ideal lives are actually quite moderate could make it socially easier for people to behave in ways that are more aligned with what makes them genuinely happy and to support stronger policies to help safeguard the planet."
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