Sun | Sep 19, 2021

Saint's Brandon Bailey makes Vogue Homme

Published:Thursday | September 24, 2015 | 12:00 AM
Brandon for Strateas Carlucci SS 2016 Paris
Brandon for Strateas Carlucci SS 2016 Paris

Brandon Bailey's meteoric rise to global fashion stardom is one about which legendary tales will be told.

The 2015 winner of Saint International's Fashion Face of The Caribbean, Bailey is fashion's male model of the moment. acknowledged this with the article, 'Why Model Brandon Bailey is poised to be the next big thing'.

On June 21, he made fashion history as he took his star-making turn exclusively on the Prada runway in Milan during Milan Men's Fashion Week. He was the first Jamaican model (male or female) to walk this prestigious runway.

Since then, this Prada appearance has catapulted him to the front of the fashion biz. Bailey is now featured in the prestigious Vogue Hommes International (French Vogue's male-centric counterpart) in a fashion spread that has excited the international fashion set.

Led by power-team Paolo Roversi (photographer) and Robbie Spencer (stylist) the dreamy imagery captures Bailey in fashion inspired by the rock 'n roll fever of the '70s. "Being booked exclusively for the Prada show is like you're winning a lotto ticket to fashion fame," said Saint International's CEO Deiwght Peters. He noted that this meant Bailey could appear for none of the almost 75 other runway shows that were unfolding in the Italian fashion capital at the time.

In a September 24 article on titled 'Why Prada Model castings matter', fashion writer Janelle Okwodu captures Peters' point as she writes, "While many shows have remarkable casts, for models both new and established, Prada remains the ultimate "get". The prestige and visibility that come from being on the Prada runway is incomparable - whether you're a newcomer having your first big moment, or a star returning after a lengthy hiatus. As a result, Prada's castings have become the barometer by which other shows are judged, as well as an arbiter of industry beauty norms.

This historic Prada booking places Bailey among a rarefied group of models in the fashion history books. Bailey was flown to Paris where he made select appearances for shows including Paul Smith, and Strateas Carlucci.


Saintly Orchesration


It was a fateful night when Peters made an unexpected visit to the trendy party BNM at Cru Bar hosted by his friends Steve Wilson and Fahrenheit.

Brandon entered with his friends and Peters thought he would make a perfect international model. "Immediately, as I saw him, I knew he would be an international star. Our mutual friend Fahrenheit introduced us and I told him he must become a model," Peters reminisces. "He was a little reluctant at first, but I was convinced of his potential and when he decided to give it a try, it was exactly what I wanted."

Fast Forward to March when the fuzzy-hair, grey-eyed Bailey was announced winner at the prestigious Fashion Face contest adjudged by some of the world's most prestigious model agents including NEXT Models, Marilyn Agency, FUSION Models.

He was signed immediately to New Madison Paris, Storm London, and Why Not Milan.

Convinced that Bailey could be a Prada boy, Peters made contact with his affiliate agency in Milan (WHY NOT Models) and requested that he be proposed for the show.

A quick phone call by legendary agent Marzia Bava and Bailey met the casting team for Prada, and days later, he was confirmed for the Prada show.

Brandon's parents have been super supportive. His dad, affectionately known as Bello, is as excited as his mom to see their son live the dream. They also help to keep him grounded.

"Brandon can have a very long and successful career after such a brilliant start. The sky is just the starting point," Peters said.