Sun | Nov 28, 2021

Prominent Jamaicans taking the ‘Get Moving Challenge’...will you?

Published:Tuesday | April 18, 2017 | 11:53 AM

Last week, 14 prominent members of the private and public sector started taking steps toward a healthier lifestyle in the 'Get Moving Challenge'. Get Moving is a part of the Ministry of Health's Jamaica Moves initiative.

Jamaica Moves was launched earlier this month by the Ministry of Health and other private and public sector partners. Jamaica Moves is a national physical activity and nutrition change agenda to educate individuals on the risk factors associated with Non Communicable Diseases (NCDs), in an effort to encourage them to lead healthier lives. The programme will also focus on building supportive environments to facilitate increased physical activity and proper nutrition.

'Get Moving' will challenge these 14 individuals to lead by example and commit to 10,000 documented steps per day over the next four weeks. The programme is designed to use influencers to encourage Jamaicans to get moving, using the power of friendly competition as motivation.

Among these challengers are Minister of Health Dr. Chris Tufton; dancehall duo RDX; University of the West Indies, Mona marketing student, Shanice Allen; Digicel Foundation's public relations and engagement manager, Krystal Tomlinson; gospel artiste Jermaine Edwards; general manager of Television Services at TVJ, Claire Grant; group chief marketing and sales officer at JN Bank, Leon Mitchell; Continental Baking Company's special projects manager, Tiffany Wong; and Members of Parliament Alando Terrelonge, Julian Robinson, Marisa Dalrymple Philibert and Natalie Neita Headley.


Each participant was provided with a FitBit to document their steps over the four-week period. FitBit is a physical activity tracker designed to help individuals become more active, eat a more well-rounded diet, sleep better and ultimately, turn you into a healthier human being.

The device will track their all-day activity, including number of steps, distance, calories burned, active minutes, hourly activity and stationary time. It will also give challengers friendly reminders to move - that will encourage them to reach an hourly goal of 250 steps.

Additionally, it automatically recognises select activities and records them in the exercise section of the Fitbit app.

These steps will be shared with the public through the programme's media partners and online platform in an effort to inspire and motivate Jamaicans to know their health status, but also to exercise for at least 30 minutes each day, for more moments, more memories and most importantly, more life. The Get Moving Challenge will end in May.

Jamaica Moves programme will run for an initial 13-month period.