JHTA pumps $3 million into Expo Jamaica
The Jamaica Hotel and Tourist Association (JHTA) has pumped $3 million into the upcoming staging of Expo Jamaica.
The association said the investment demonstrated its commitment to building Brand Jamaica through initiatives aimed at increasing trade opportunities for members of the various sectors.
"The JHTA has been an active participant in Expo Jamaica over the years and we are continually impressed with the high level of professionalism that has made the event a success, as well as the benefits that our members have derived," JHTA President Nicola Madden-Greig said in a statement.
"As such, we thought it was important to make an investment in this valuable service."
Madden-Greig continued: "The mere size and reach of the expo presents a unique opportunity for businesses that choose to participate, allowing them to showcase their offerings to Jamaicans as well as international visitors, including those from across the region".
Expo Jamaica facilitates international engagement, which has become essential for countries in a globalised world. In a globalised economy, showcasing Jamaican business know-how, the strength and the high standards of our companies, and the high standards of our products and services all serve to bolster our marketability and increases investor interest in our goods and services.
Kingston was recently designated a UNESCO creative city for music, which can help to not only boost exports in the traditional sectors but also the creative industries.
"The JHTA's participation and partnership with Expo Jamaica 2016 is a win-win for both organisations. The JHTA obviously recognises the important link between buying Jamaican and strengthening the local economy. A healthy local economy with high employment levels is a positive for the tourism sector. Expo Jamaica is a great platform for both manufacturers and hoteliers," said Aswad Morgan, co-chairman ofExpo Jamaica 2016.