Mon | May 17, 2021

Making the most of it - Artist papers over COVID dilemma by investing extra time in fledgling business

Published:Friday | April 24, 2020 | 12:00 AMCarl Gilchrist/Gleaner Writer
Asmar
A sample of the work done by Prescella Asmar of PA Arts and Craft.
A sample of the work done by Prescella Asmar of PA Arts and Craft.
A sample of the work done by Prescella Asmar of PA Arts and Craft.
A sample of the work done by Prescella Asmar of PA Arts and Craft.
A sample of the work done by Prescella Asmar of PA Arts and Craft.
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Paper has never looked so beautiful. It has taken a love of art and a desire to be one’s own boss for Prescella Asmar to start PA Arts and Craft, a business that specialises in paper decorations for virtually all forms of celebrations.

For parties, birthdays, weddings, anniversaries, and other events, Jamaicans have been supporting the young entrepreneur over the past year as she builds her brand even while holding down a full-time job.

“I’m still working my nine-to-five, but [I work] from home,” Asmar told The Gleaner.

She said that the work-from-home arrangement allows her to spend more time on her own business. As such, she believes that the coronavirus pandemic could be a blessing in disguise for her.

“I do anything creative, handmade, so mainly, I do paper flowers, like, for events, where they would need a backdrop or if someone is doing a photoshoot. If you want your business name on a wall in 3D, I do 3D lettering,” she said, explaining her business offerings. “I do personalised cake toppers with your name on it. I do champagne bottles with your name on it, anything personalised. I would design those to make them unique.”

PA Arts and Craft is a young business, celebrating its first anniversary this month, and it has been a successful first year. She credited the good year to her love of art and her desire to have her own business.

“The year was more than I expected. I’ve been getting a lot of customers via my pages on Instagram. For the first year, I thought it would be slow, but it came around very quickly by word of mouth,” Asmar said. “My customers are from all over. Surprisingly, most are from Kingston; second, MoBay; then Ocho Rios and Mandeville.”

Hailing from Nine Miles in St Ann, the birthplace of reggae king Bob Marley, Asmar relocated to Montego Bay last year.

“I’ve loved art, so I’ve always wanted to do something that I love and something that I can fall back on. I haven’t really done well with bosses, and stuff like that, so I’ve always wanted to own my own business from I was small,” she told The Gleaner.

She believes that with reasons for a celebration occurring virtually every day, the business is sustainable.

“There’s always going to be a celebration, so it’s nothing that’s going to be out of style,” she said confidently.

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