Fri | Dec 3, 2021

Jamaica Moves copyright row settled

Published:Thursday | May 20, 2021 | 12:16 AM

The ownership debacle over Jamaica Moves has finally been settled, with Health and Wellness Minister Dr Christopher Tufton announcing yesterday that the brand has been transferred from Market Me to the Ministry of Health.

Tufton noted yesterday that Market Me created the brand and coordinated its execution, including private-sector support. He said that the company worked with the Ministry of Health and Wellness, the non-governmental community, and private players to make the brand a success not only in Jamaica, but across the region.

“I want to place on record my thanks not only to Market Me, but to the other stakeholder partners for their effort in building out this brand,” Tufton said during his contribution to the Sectoral Debate in Parliament on Wednesday.

In 2017, the ministry launched Jamaica Moves as its primary physical-activity programme, with some focus on nutrition and exercising.

Last year, there was controversy over the ownership of the brand, with both Market Me and the ministry claiming rights to the brand.

Tufton said that Jamaica Moves has received endorsements from the Caribbean Community, the United Nations, the Pan American Health Organisation, and the World Health Organization.

“We have provided advice on the establishment of Caribbean Moves, Barbados Moves, St Kitts and Nevis Moves, and Trinidad and Tobago Moves – all modelled off our Jamaica Moves,” he added.

The health and wellness minister also launched a pilot software application (app) programme called Get Moving with Jamaica Moves.

“This is an app that you download on your phone ... . This about self-monitoring. You don’t need to go to the doctor; the doctor is on your phone. The app is part of an initiative to promote self-monitoring of personal health status by allowing individuals to check their blood pressure, blood glucose, weight, and stomach mass, or your gut mass, and input data on the app on your phone to receive health tips about your current health status,” he said.