Fri | Oct 15, 2021

Miss Jamaica World staging watered down

Published:Monday | October 11, 2021 | 12:07 AM


The 2021 staging of Miss Jamaica World was an unexpected disaster.

We do understand that the conditions that exist as a result of the COVID-19 pandemic has complicated a lot of things; however, it is also important to note that as our situations change, we must adapt to remain afloat within our respective industries.

For starters, the Miss Jamaica World event was running behind time, which we would attribute to technical difficulties, as the broadcast opened with frozen images. This we can understand, as we know that technology is prone to failure; but the absence of moral and ethical considerations were even more evident, as there was no advisory via any of their social media platforms to inform the waiting audience that the show was running behind time.

As the show progressed, all the signs of a poor-quality production became clearer. The audio quality was extremely poor, as well as the graphics that were not being fed in at the appropriate times.

Miss Jamaica World is a well-respected, national organisation, and, as such, there are very high expectations on the quality of work that it exhibits.

During the show, there was mention made of the reigning queen, Toni-Ann Singh, who was not physically present, but there was not even a pre-recorded feature to cement her involvement with the organisation at all. In addition, it was also evident that one of the hosts was vaguely familiar with the contents of the script.

The events of this year’s staging have brought to light the importance of having a solid production team, as well as contingencies.

The main commendable aspect was that the contestants were well poised, beautifully clad, and they represented well.


For a national competition, the organisational team for Miss Jamaica World 2021 failed to deliver an event that met the expectations of the Jamaican people.

I think it is very important for organisations to realise that the virtual world, as it relates to the technological aspects, require a higher degree of planning and organisation for the execution of virtual events.

This should in fact serve as a lesson for all organisations, as we continue to manoeuvre through the rigorous pathways of the COVID-19 pandemic.


Northern Caribbean University