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Mother demands that Digicel stop unauthorised use of image of student-athlete Raheem Robinson

Published:Tuesday | March 31, 2015 | 12:00 AMBarbara Gayle / Jerome Reynolds, Gleaner Writers

The mother of student-athlete Raheem Robinson is demanding that telecommunications company Digicel stop its unauthorised use of his image to promote its brand and issue an immediate apology.

Tracy-Ann Campbell Walcott, who is being represented by the law firm K. Churchill Neita & Company, has demanded that Digicel dissociate itself from her son.


Jerome Reynolds reports

Queen’s Counsel K. Churchill Neita says the schoolboy’s mother is concerned that Digicel’s action could hurt her son’s chances of taking up a scholarship in the United States and by extension his career as an athlete.

Neita says at no time did the Wolmers schoolboy or his mother give Digicel permission to use his image in full page advertisements promoting its call and data plans which were published in both national newspapers last week Friday.

He says the ad was also posted on Digicel’s Facebook page.

The attorney further says Raheem’s mother registered her objection to the image being used with Digicel and she was promised that it would be removed.

However, Neita says up to yesterday the post was still up and nothing was done to remedy the situation.


Attorney at law K. Churchill Neita

Neita says the unauthorised use of Raheem’s image may give the wrong impression that he is being sponsored by the telecoms company.

He says this could have serious implications for the schoolboy.

The attorney says he has since written to Digicel asking the company to take corrective action and he says any failure to address the problem will result in legal action.


Attorney at law K. Churchill Neita

The attorney says he is yet to receive a formal response from Digicel.

*Previously, the headline had read: 'Digicel ordered to cease unauthorised use of image of student-athlete Raheem Robinson '. It was changed to convey greater specificity.