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Published:Thursday | April 9, 2015 | 10:07 AMRuddy Mathison
Some of the Vassell’s signature display.
Ruddy Mathison photos Vassell aims to expand the business to be one of the leading decor operations in Jamaica, and at the same time, train young people to acquire skills that can empower them.

Thirty-eight-year-old Sophia Vassell is demonstrating that after obtaining diplomas and university degrees, one can create employment instead of waiting to be employed. She is currently into food management and make-up artistry, but her towel decor business is what is creating a stir among her fast-growing clientele.

A resident of Barry, St Catherine, who is married with one child, Vassell graduated from St Mary's College. She went on to obtain a bachelor of science degree in food and beverage management from the University of Technology, Jamaica.

"My ultimate goal is to develop my ability to the point where I am able to produce my best at all times and in all circumstances," she told Rural Xpress, asserting that she is a strong team player who is goal oriented, hands-on, and possesses great communication skills.



Vassell describes herself as passionate, assertive, hard working and having good work ethics. She is a professional make-up artist who received hands-on training in food and beverage management. She started the towel decor business in November of last year while working as a volunteer facilitator with the Jamaica 4H Club and sugar transformation unit in St Catherine. Since that time, she has developed a steady clientele and is earning respectable monthly wages from the venture. She says she now passes on the skill to the youth for whom she has the responsibility of training.

"I am cognisant of the duties and responsibilities involved in guiding young adults to becoming educated and acquiring skills that are vital to their development," Vassell said. She said her aim is to expand the business, making it one of the leading decor operations in Jamaica, while training young people to acquire skills that can empower them.

youth development

Vassell revealed that given her vast training and experience in the areas of food and beverage management and make-up artistry, she has a contribution to make in the development of youth.

One of Vassell's clients, Sherma Rolston, who does functions for churches, says she gravitated to her product because it is different from the normal decor that one sees. "People these days are looking for something different, and I find that difference in Sophia's work," Rolston told Rural Xpress. She described Vassell as professional and a dependable business woman who even delivers at short notice.