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New Flow brand unveiled in Jamaica

Published:Monday | August 31, 2015 | 12:00 AM
Patrons file into Jam World for the sixth staging of Skool Aid where the new Flow brand was officially launched to the public.
Cheerful blue balloons created a festive environment in Half-Way Tree Square in St Andrew yesterday morning as telecommunications firm Flow celebrated the launch of its new look with commuters in the busy Corporate Area location.
Members of the public were treated to complimentary copies of Monday's Gleaner and a chilled bottle of Flow branded water as they made their way through traffic in Half-Way Tree, St Andrew yesterday.

A new telecommunications consumer brand, Flow, was officially launched in Jamaica during 'Skool Aid,' a massive back-to-school event hosted by the company at Jam World, Portmore, on Sunday.

An impressive blue-light show and pyrotechnics finale signalled the beginning of a new era in Jamaica's telecommunications history, with executives of the company joined by members of the public, popular artistes, brand ambassadors, and other special guests for the occasion.

Earlier, Garry Sinclair, managing director of Flow Jamaica, told the near-40,000 audience about the company's new journey.

"Today, we officially launch a new Flow brand and usher in an amazing telecommunications experience never before seen in this region. Our new brand represents the culmination of a month-long integration process of our former brands (LIME & Flow), and sees the company uniquely poised to deliver Jamaica's first quad-play experience, which pulls together entertainment, broadband Internet, fixed-line and mobile services from the same supplier - a defining moment for the future of telecoms in Jamaica," Sinclair said.

"This event also embodies the spirit and essence of our new brand, which seeks to enable 'real connections' among our customers and our communities while empowering them to succeed through the innovations we provide," Sinclair highlighted.

While there will be a transition period for the products and services of the former Flow and LIME brands, Sinclair indicated the company's drive to transform the telecommunications landscape in Jamaica through network investments, improved customer experience and quad play.

Sinclair also pointed to a refreshed new look in several of the company's retail outlets, which was revealed yesterday as customers were welcomed into the now blue-themed locations islandwide.

The company has completed refurbishment work on 22 of its locations, while upgrades continue on another 62 across the island.

A series of launch events culminated with the grand public unveil at Skool Aid.

With a renewed commitment to education, the company poured out assistance in the form of back-to-school supplies, services and scholarships for thousands of needy students.

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