Grace Jamaican Jerk Seasoning Spices up Amazon
Having launched its product line on the United States-based shopping portal Amazon.com in July 2015, Grace Foods received some great news on August 30. The company's Grace Jerk Seasoning was awarded for being the "#1 New Release" in the Herbs, Spices & Seasoning Gifts category on the shopping portal.
When a product is considered a "#1 New Release" on Amazon, a graphical badge appears on the product description page. This badge is considered a great honour to have on a product listing, as it highlights the brand and brings attention to potential buyers of what Amazon considers to be a popular new product that they recommend to their customers.
While the product held the No. 1 release spot for two days, the effect of the nod from Amazon is still evident. As at September 3, both the mild and hot variants of Grace Jerk Seasoning are now in the top five products in the Herbs, Spices & Seasoning Gifts category, at number four and number three, respectively.
"We are thrilled with the recognition of our product on this scale. We have always been confident that Grace Jerk Seasoning, like all our Grace products, is one of high quality. To know that Amazon agrees and wants to tell the world that they should try it is just amazing for us. We are also excited to be on the Amazon platform for the ability to bring Grace products to a wider audience and to make it easy for them to purchase online," said Deidre Cousins, vice-president, business systems, GraceKennedy Foods (USA) LLC.
Jamaican customers online have also been signalling their excitement and support on Amazon. One post from someone who identified herself as 'Winsome' read, "I am from Jamaica and moved to a place where it is very hard to find anything Jamaican, let alone jerk sauce! I am soooo excited that I can buy my favourite Grace products on Amazon."
Grace Jerk Seasonings are made in Jamaica and distributed in the US by GraceKennedy Foods (USA) LLC. The company was formed in 2014 when GraceKennedy acquired US-based Hispanic foods company, La Fe.