Fri | Jun 25, 2021

New FLOW Launched in Jamaica - Company details plans for heavy investment

Published:Wednesday | September 2, 2015 | 12:00 AM
Stephen Price (left), head of retail at FLOW, and Garfield Sinclair, managing director, take a selfie.
Garfield Sinclair, managing director of FLOW, and his wife Tracy were spotted at the launch.
Harry Williams and his wife Denise, FLOW's director of government and corporate affairs, were snapped at the official launch of the new FLOWat the National Indoor Sports Centre on Saturday August 29.
Carlo Redwood, vice-president of marketing at FLOW, and Naomi Francis, corporate communications manager, seem be taken up by their pose.

A refreshed retail brand, FLOW, was officially launched in Jamaica on August 31. The launch is a continuation of the telecommunications company's roll-out across the Caribbean, which began in Barbados last month. With a customer-focused attitude, the 'new' Flow will replace C&W's former retail brand, LIME, and is poised to deliver innovative quad-play products and services to the island.

"We are excited to officially begin our new chapter as one Flow family," said Garfield Sinclair, FLOW Jamaica's managing director. "Finally, our Jamaican customers will get to see at first-hand the combined strength of our new company, especially as we prepare to offer the most technologically advanced quad-play services in the region."

Aside from the promise of enhanced products and service experiences, Sinclair also commented on the brand's new image and objective, which identifies with all that is positive in the Caribbean.

"The vibrant people, limitless passion and drive to succeed are characteristics displayed not only by the Jamaican community, but by the region as a whole," said Sinclair. "We find motivation in those attributes, which will be reflected by our principled focus on innovation, technical excellence and outstanding customer service."

Flow also detailed plans for a heavy J$7-billion investment in Jamaica over the course of the next year, as part of its commitment to become number one in customer experience on the island.

"The way we see it, we are renewing our vows with Jamaica," explained Sinclair, "and to do so, we have to make a spirited effort to greatly enhance the island's telecoms landscape. We will focus on enhancing our back-end systems, processes, procedures, and infrastructure, so that we can significantly transform our customers' experience."

Coupled with the Company's investment, Flow also has a new comprehensive retail strategy that will transform its customers' product and service experience. Sinclair said there will be significant operational changes, too, that will further the company's customer-focused objectives.