Sun | Jul 25, 2021

Ed Bartlett makes executive council of UN Body

Published:Tuesday | September 29, 2015 | 1:15 PM
Ron McKay (left), ADS Global chief executive officer, greets Taleb Refai, United Nations World Tourism Organization secretary general, as Edmund Bartlett, CTICo chairman, looks on. They were at last year’s World Travel Market in London.

Chairman of Consolidated Tourism and Investment Consultants Ltd (CTICo) Edmund Bartlett was recently elected to the United Nations World Tourism Organization (UNWTO) Affiliates' Executive Council.

Bartlett's election to the council provides an opportunity for ascension to the chairmanship of the UNWTO affiliates when the body meets in November at the World Travel Market in London. The UNWTO is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability, and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

gaining ground

Ron McKay, CEO and co-founder of CTICo and president of the American Chamber of Commerce (Jamaica), commended Bartlett on his elevation and noted that CTICo is gaining significant ground in the international tourism marketplace. In explaining the role of CTICo, McKay said that the company "was created to maximise brand satisfaction and strengthen brand names by increasing sales and profit margins through

better customer service, travel packages, room upgrades and 'up-selling' of services which may not be marketed directly by the hotel brand where current tour operators-wholesalers are aggressively working those markets.

" Our goal is to bring better brand awareness and loyalty directly from the customer to the brand through our global

e-contact communications

services, via inbound and

outbound telesales, digital

marketing and social media analysis."

McKay also noted that CTICo's position now gives its clients access to one of the most powerful organisations for tourism advocacy in the world.