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JN challenges Unsung Heroes across Jamaica

Published:Monday | September 28, 2015 | 12:00 AM
Saffrey Brown

For many persons, the October 16-19 Heroes' Weekend will see bags being packed to begin the journey to someplace away from home for that getaway.

But imagine running or walking through the historic town of Falmouth, Trelawny's capital, to the tune of nature's own rhythms, captivated by the beautiful scenery that greets you every stretch of the way, invigorated every move of the way knowing that you are someone's hero.

On October 18, this could be you, as the Jamaica National Building Society (JNBS) Foundation challenges all unsung heroes to make a difference at its first Heroes in Action 5k Run/Walk in Falmouth. All proceeds from this run will go towards the construction of a media library at the Granville Place of Safety for Girls, as well as the enhancement of the girls' lives.

Saffrey Brown, general manager of the JNBS Foundation, said the charity run is being held in recognition of the JNBS 141st anniversary. The decision to host the event in rural Jamaica was deliberate as JN, which was born in western Jamaica, places paramount importance on rural regeneration through the provision of technical, human and financial resources.




"A prime mandate of Jamaica National, which is executed by the foundation, is to aid in rural advancement in areas such as economic and community development," said Brown. "And so having this run will certainly attract positive attention for the town of Falmouth, where our patrons will be able to experience the richness in history and attraction that the town features. Situated in proximity to tourist destinations, we hope to attract both locals and tourists. It also helps that we will be right at home as our JN branch is also in the heart of Falmouth."

Another core element of the foundation's philanthropic efforts surrounds youth and education, hence the use of the funds raised through donations and registrations going to the Granville Place of Safety, a residential safe haven for vulnerable girls between the ages of eight and 18 years.

"The JN Group seeks to ensure the future of the nation's young people through investment in their social and economic well-being, and the monies raised will allow the Granville girls access to the kind of environment that promotes physical and emotional wellness to improve the likelihood of positive outcomes and thereby change the cycle of poverty and inequality," said Brown.

The media library is expected to house three classrooms, which will also include a sewing room and library.

Heroes in Action is endorsed by the Usain Bolt Foundation and will begin and culminate at Historic Falmouth, the town's cruise-shipping pier.