Scotia Investments unveils new brand campaign

Fashion and Investment were paired on Sunday at the unveiling of Scotia Investment's latest marketing campaign. Using the backdrop of Moda Markets, the company intrigued clients with a showcase of fashion to effectively illustrate the varied markets to whom they cater.

Lissant Mitchell, CEO, Scotia Investments, said, "That we chose a space like this to host this event is an expression of how deeply committed we are to upending the old paths to wealth."

"Re-engaging customers and the wider market, ensuring customers take full advantage of investment opportunities, and making customers financially better off, is the intended objective of this new campaign," outlined Yanique Forbes Patrick, Scotiabank's vice-president, for marketing, Caribbean central, in her presentation.

"So we designed a campaign that that was bold, eye-catching, and that highlights our customer focus. We design customised solutions for every customer, every time, there are no one-size-fits-all solutions," she said. "So whether your investment style is moderate, conservative or aggressive, we will design solutions that fits your style," she added.

Mitchell spoke about the financial strength of Scotia Investments, highlighting that the capital base is in excess of $13 billion and, therefore, well in excess of the regulatory required 10 per cent, a buffer that ensures the company will remain strong.

The unveiling of the new brand and product-advertising campaign took place at a brunch which preceded the opening of Moda Markets at ATL Terminals. Guests were invited to enjoy fashion, art, lifestyle exhibition and sales event following the launch and brunch.