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Scotiabank rolls out free Wi-Fi at its Oxford Road branch

Published:Wednesday | June 21, 2017 | 12:00 AM
Melisia Manradge (centre) reacts after discovering she was selected as one of the top digital banking customers, winning a a trip to Colorado, at the free Wi-Fi promotion held at the Oxford Road branch recently. Sharing the happy moment are branch manager Hewan Lewis and marketing manager Kaysia Johnson-Vaughan.

​Scotiabank has started the roll-out of free Wi-Fi to its network of 32 branches across the island. The launch of this initiative took place at the Oxford Road branch in St Andrew on Friday, June 16.

"The service will allow us to demonstrate the flexibility of the bank's online and mobile services to customers while they are in the branch," said David Noel, deputy chief executive officer of Scotia Group.

"Scotiabank is on a continuous drive to create the most convenient and efficient channels to make banking easier for our customers at lower costs. This initiative allows us an opportunity to actively demonstrate how the technologies work, helping customers get online or download the app using their smartphones," Noel added.

The move comes as the bank continues to identify innovative ways of making technology work to the benefit of customers, as well as enhance their operational efficiency. With Wi-Fi in the branches, customers will be able to use their mobiles to log on to Scotia Online, download the Scotia Mobile banking app, or simply browse the web for their own purposes.

According to Yanique Forbes Patrick, vice-president of marketing at Scotiabank, the branch is the ideal location to display the benefits that this new era of technology brings to banking.




"Wi-Fi allows customers at the branch to make the most of their time there and will increasingly enhance the multichannel customer service strategy that Scotiabank is embracing," Forbes Patrick said.

Customers who utilise the online and mobile facilities get access to a number of free banking transactions at their convenience, including the option to transfer money to others and between their own accounts, purchase foreign exchange, pay bills, and buy credit for mobile phones.

To maintain high security standards, the Wi-Fi is powered by the Scotiabank team.