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Payless gives back in a big way

Published:Thursday | September 14, 2017 | 12:00 AM

September 5 was a fun-filled day for 21 wards of the state who were treated to shoe shopping at the Payless ShoeSource at the Sovereign Centre, St Andrew. This year's celebration saw the shoe company donating a total of 400 pairs of shoes to children across the island in their annual Shoes4Kids (S4K) programme.

Now in its sixth year in Jamaica, the S4K programme provides wards of the state with brand-new pairs of shoes. Those who attended the treat were accurately measured and fitted for their new shoes.

The children were also treated to lunch courtesy of KFC Jamaica and a trip to the Hope Zoo. All these activities were as a result of Payless celebrating Kids' Month.

"It is such a heart-warming experience to be able to assist hundreds of children who, unfortunately, might not have otherwise known the joy of shopping for new pairs of shoes," said Nekeisha Critchlow, Jamaica country manager at Payless ShoeSource.

"The S4K initiative is Payless' special gift to our beloved children, and it is a favourite highlight of our year," she said.

Payless has continued its partnership with the Child Development Agency (CDA), Jamaica's leading child-protection organisation. Each year, the CDA selects the most deserving children throughout the island to benefit from the initiative.

"We are very grateful to Payless for again considering our children in their Shoes4Kids programme. This has brought so many smiles to the faces of these kids. They are very excited to fit their new shoes," said Robert Williams, regional director for the CDA's South East Region.

Speaking as this year's S4K ambassador, Yendi Phillips lauded Payless for its exemplary actions.

"I must commend Payless on embarking on such a meaningful initiative. They are truly an exemplary brand, and it gives me great joy to be affiliated with them," Phillips noted.

The Payless S4K programme is an international initiative that is activated across Latin American and Caribbean countries.