LASCO Curves makes life-saving donation
LASCO Curves, the feminine-care brand of LASCO Distributors Limited (LDL), has donated $114,000 to the Jamaica Cancer Society (JCS) to cover costs associated with mammography screenings for 30 women. The presentation was made on Thursday, October 19, at JCS's head offices in Kingston in honour of World Mammography Day, celebrated this year on Friday, October 20.
World Mammography Day serves as a reminder to all women that the best defence against breast cancer is early detection, as a mammogram can often detect a problem before there is any outward physical sign.
"Curves is a feminine-care product and we are all about supporting females. This year, we are giving 30 ladies from the general public, who would not otherwise be able to afford the screening, the opportunity to come and get their mammogram screenings done free of cost at the Jamaica Cancer Society. Early detection is the best cure, because once you are in the know then you can act accordingly and know what to do going forward," said Renee Rose, brand manager at LDL.
With the average cost for a mammogram being just under $4,000, Shullian Brown, public relations officer at the JCS, is pleased by the donation from Curves. "We are very grateful for the continuous support from LASCO because not all women are able to afford a mammogram, and several women haven't done so in a very long time because they are unable to afford it. On a daily basis, we get calls from persons seeking free mammograms," Brown said.
The Jamaica Cancer Society will select the 30 recipients from a current list of qualified persons. The free mammogram screenings will be provided throughout the JCS's networks in St James and St Elizabeth as part of its all-island efforts in bringing awareness to the issue of the non-communicable disease.