Thu | May 26, 2022

Surest way to increase your influence

Published:Monday | August 31, 2015 | 12:00 AM

This article was influenced by a video by Brendon Burchard on the subject of personal productivity. This is part of the series 'A Mathematical Formula For Great Teamwork' using the BOMDAS formula.

In the formula, multiplication suggests more - an increase. And that is the charge that is laid upon leaders. Effective leaders are required to get more from their teams. The team is expected to deliver more as a result of the team leader's influence.

The big question is, "How can we increase our influence?"

Follow this sure-fire three-step process for increasing your influence in any environment - family, work, affiliations, and the wider community.


Step 1: Build Trust


If you reflect on the people who have had the most influence on your life, you will find that they had at least one thing in common - you trusted them. You believed what they shared and trusted their wisdom and judgement. But how did you get to that point?

Four sub-steps unlock that mystery and provide the key to building trust.


Why did you trust?


1. There was meaningful contact, often with a high level of frequency or regularity (strive for regular meaningful communication with those you want to influence. That is one key to your success).

2. They satisfied some need that was important to you. (Identify the needs of those you seek to influence and satisfy as many as you can. At least, work towards having their needs met).

3. They reached out to you and you perceived that there was a sense of purpose related to the contact. (Make a conscious effort to reach out to those you seek to influence with shared goals in mind).

4. They delivered on promises. This is the bedrock of trust. (Only promise what you can deliver, and deliver what you promise).


Step 2: Be Admired/Respected


Cast your thoughts to the people who you admire or respect. It is likely that the basis of your admiration or respect could be placed into two categories:

1. Their accomplishments and contributions.

2. Their character.


What does this mean for you?



1. You can wield more influence in your sphere of operation if you accomplish more and make a greater contribution to shared objectives. If your team sees you as a high performer, they will be more inclined to listen to you than if you are a bungling incompetent.

2. That means that continuous learning and skills upgrade, along with focus and commitment, are essential ingredients on the path to successful leadership.

3. Take care to ensure that your accomplishments and contributions are aligned to the goals and objectives of those you seek to influence.




1. Your behaviour (life) must be in keeping with the message that you are trying to send.

2. In essence, you have to become a role model for the group. You have to be the living manifestation of what you want them to become. "Do as I (say) do!"

3. You need to be someone they look up to.

4. You need to be a source of inspiration. Walk the talk!


Step 3: Care


Why is it that most of us trusted our parents and took guidance from them? At the core, it is because we believed that they cared about us. We believe that they had our best interest at heart and would spare no effort to satisfy our needs. We never felt as though they would lead us down the wrong path or betray our trust.

That is the ultimate blueprint for increasing your influence.

Demonstrate continuously that you care for those you seek to lead, influence, or impact. Make it crystal clear that you are there to pull them up and not to push them down.

Follow this step-by-step plan for the next 60 days and witness a groundswell in your capacity to influence others.

Register now for theSHRM accredited 3-D Leader Certification course or the next cohort of the ICF accredited 'Certified Behavioural Coach Award'. Make a difference - be a different kind of leader.

Email: to get on board.

• Trevor E. S. Smith is a behaviour modification coach with the Success with People Academy, Extended DISC/FinxS.