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Local Salesforce partner CRMmetry launches ‘Cocktails and Conversations’ series

Published:Sunday | April 21, 2019 | 12:00 AM
From left: Jordan Baskett, CEO; Andrea Johnson, director of business development; and Juan Miguel Borras, senior account manager – Latin America and the Caribbean, Salesforce.
Vivette Miller
Andrea Johnson, director of Business Development (left) and Janelle Pantry-Coke.
Vivette Miller (left), attorney at-law mediator, Crafton S Miller & Co and Natalie Outar, digital marketing strategist.
(From left) Juan Miguel Borras, Senior Account Manager - LACA, Salesforce; Jermaine Byfield, Technical Lead, and Nico Patterson, Business Analyst.

CRMmetry, the first licensed Salesforce consultancy firm in the English-speaking Caribbean, hosted the much-anticipated inaugural event in its learning series, aptly titled ‘Cocktails & Conversations’, last Thursday at the CRU Bar.

Held under the theme, ‘Put the Customer at the Centre of your Business with Salesforce’, the first installment of the series featured presentations from company CEO Jordan Baskett, as well as Juan Miguel Borras, Salesforce senior account manager for Latin America and the Caribbean.

The event highlighted the latest Salesforce technologies and demonstrated how they can be used to positively impact the performance and returns of local businesses. It also provided networking opportunities with existing and potential clients in a relaxed and informal setting.

CRMmetry was founded in 2017 by American tech guru, Jordan Baskett, and is the first Salesforce partner to be headquartered in Jamaica. The company was born from a desire to help clients understand their customers’ needs and solve problems by better managing customer information and interactions using Saleforce’s award winning CRM technology. Through CRMmetry, Baskett is seeking to reduce business inefficiency stemming from bad CRM practices while helping to drive Jamaica’s digital transformation forward by providing proven data driven tools.

About Salesforce

Salesforce is the global leader in providing customer relationship management (CRM) platforms. The company has developed easy-to-use, industry-best, cloud-based, CRM applications for sales, service, commerce, marketing, and more – all available on a single platform accessible from any desktop or mobile device.

Currently, over 150,000 companies use Salesforce CRM to grow their businesses by strengthening customer relationships. Salesforce allows businesses to outpace competition with developments years ahead of other companies, and offers access to new technologies with three free upgrades a year and advanced services to help companies find the best path.

The Salesforce platform is the first to feature built-in Artificial Intelligence and complete mobile functionality, allowing clients to operate their entire business from any mobile device. The platform’s remarkable performance explains why it has been recognised as the best of its kind by the International Data Corporation for four years running. Salesforce has also been ranked number one in Gartner’s Magic Quadrant for Sales Force Automation for 12 years straight.