Sun | Jun 20, 2021

Something Extra | Thursday

Published:Thursday | May 13, 2021 | 12:07 AM
Recording artistes Jesse Royal (left) and Popcaan have fun on the set of ‘Rich Forever’.
Recording artistes Jesse Royal (left) and Popcaan have fun on the set of ‘Rich Forever’.
The hills and sky make a beautiful backdrop on the set of Jesse Royal’s new music video. ‘Rich Forever’ was shot in the hills of Kingston, Jamaica, and directed by Xtreme Arts. It portrays Jesse Royal as King Midas, and sees him turning rags to riche
The hills and sky make a beautiful backdrop on the set of Jesse Royal’s new music video. ‘Rich Forever’ was shot in the hills of Kingston, Jamaica, and directed by Xtreme Arts. It portrays Jesse Royal as King Midas, and sees him turning rags to riches with a touch.
Natasha St Cyr in a scene from the ‘Rich Forever’ music video.
Natasha St Cyr in a scene from the ‘Rich Forever’ music video.
Female lead and model Natasha St Cyr (left) and Jesse Royal share tea and a joint in a scene from the video.
Female lead and model Natasha St Cyr (left) and Jesse Royal share tea and a joint in a scene from the video.
Jesse Royal (foreground) and Protoje in the ‘Rich Forever’ video.
Jesse Royal (foreground) and Protoje in the ‘Rich Forever’ video.
 Protoje drew parallels on the ‘Rich Forever’ set in a Like Royalty Tee from his merchandise shop.
Protoje drew parallels on the ‘Rich Forever’ set in a Like Royalty Tee from his merchandise shop.
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With a distinctive sound and style, reggae artiste Jesse Royal stays true to character in his latest music video for Rich Forever, featuring dancehall’s richest-sounding voice — fan-favourite lyricist Vybz Kartel. It’s the third release off his forthcoming sophomore album Royal distributed by Easy Star Records. “The song is a conversation about the restoration of our royalty, reclaiming dignity. We must always be our brother’s keeper, and you don’t leave your brother in the mud. You remind your brother of who he is, not who they tell him to be, not who he sometimes might want to be. But who he is,” Jesse Royal said. Something Extra brings you the highlights from the recently shot video.