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CHAMPS 2015: Looming LIME, Digicel battle

Published:Friday | March 27, 2015 | 12:00 AMAndre Lowe, Special Projects Editor

There's a looming battle between telecommunications companies LIME – an official sponsor of the Inter Secondary Schools Sports Association (ISSA)/GraceKennedy Boys and Girls' Athletics Championships and Digicel over branded images coming-out of the event.

Digicel's official social media accounts have been publishing pictures from the event, currently underway at the National Stadium, drawing the wrath of ISSA and their competitors, who argue that their leverage as a major sponsor is being violated.

ISSA, through a letter, have reportedly instructed Digicel to cease publishing content from the event and are said to be actively trying to identify the individual or individuals responsible for providing same.

It is also understood that Loop News Group were not allowed to cover the championship because of its affiliation with Digicel.

A representative from Digicel, informed The Gleaner, that the matter is being examined by their legal team.