Sun | Aug 14, 2022

Digicel, proud sponsor of Jamaican athletics

Published:Wednesday | August 19, 2015 | 12:00 AM

"Digicel has been one of the main sponsors of the Jamaica Olympic Association and the Olympic team for many years. Though the Olympic Games include many sporting disciplines, athletics has undoubtedly been the most successful sports in which Jamaica has excelled through the incredible performances of our track and field athletes. The Digicel sponsorship has therefore contributed significantly to this success and we once again wish to record our appreciation for this successful partnership."

- The Hon Michael Fennell, President of the Jamaica Olympic Association


With an investment of over US$20 million to date, Digicel has been a leading sponsor of Jamaican athletics for more than 14 years.

Starting at the earliest level with the Digicel/MVP grassroots athletics programme, we have provided world-class training for promising young athletes. The programme, now in its third year, has awarded two students with four-year University scholarships valued at $1m each to date.

Similarly, Digicel is proud to be partnering with key developmental meets islandwide to host the Digicel Grand Prix, which gives secondary level athletes an opportunity to put their skills on show.

Based on feedback from the participating schools and fans on social media, this new and exciting initiative was well-received.

Furthermore, over 40 students were awarded with scholarships valued at $20,000 each, while three schools received $1m each towards the development of their respective sports programmes.

Digicel's commitment to local athletics is also seen through our sponsorship of the top athletes in Jamaica and the world. This started as early as 2004 with the sponsorship of Usain Bolt, followed by Shelly-Ann Fraser-Pryce in 2008. In 2013, we were happy to sign Alphanso Cunningham, who today continues to fly the Jamaican flag very high at the Paralympics.

In ensuring that Jamaica continues to produce world-class athletes, we later had Javon Francis joining the Digicel family in 2014 and Michael O'Hara in 2015. Our support for these athletes has been unwavering over the years and today they continue to make Jamaica proud.

As Jamaica's 53-member delegation makes its way to the World Championships in Beijing, China, this summer, we are truly delighted to help bring this experience alive right here in Jamaica. Being a broadcast sponsor of the IAAF World Championships on TVJ and TVJSN, we are happy to be able to give our customers the full experience of the Games.

Finally, we know that many of our customers are online and will be following the Games. As such, we will keep our social media family fully up-to-date with exclusive and real-time content on Facebook, Instagram and Twitter.

With lots of great prizes and giveaways in the works, we invite our customers to come out and celebrate with us as we cheer on our athletes.

Digicel, Proud Sponsor of Jamaican Athletics since 2001.