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Asafa is PUMA's newest ambassador

Published:Tuesday | September 29, 2015 | 12:00 AM
Asafa Powell (second right) joins host, Colin Jackson (left); PUMA CEO, Björn Gulden (second left); and International Running Sport Marketing Manager, Pascal Rolling (right) at the PUMA headquarters last week in Herzogenaurach, Germany as they announced him as PUMA's newest ambassador.

Herzogenaurach, Germany:

PUMA today announced a new endorsement deal with sprinter Asafa Powell.

The former 100m world record holder who holds the record for the most sub-10 second 100m sprints having dipped below that mark 93 times, joins the Global Sports Brand’s growing portfolio of athletes preparing for the 2016 Olympic Games in Rio De Janeiro.

In addition to Usain Bolt, this roster has recently been bolstered by key additions including NCAA 100m Champion Jenna Prandini, Australian sprint hurdler Michelle Jenneke and French 800m runner Pierra-Ambroise Bosse.

Powell is set to feature in both global marketing activations promoting Running Training product lines and brand campaigns in the lead up to to the 2016 Olympics.

This partnership will also see PUMA working with Powell to design a ‘Sub-10 King’ line of sportswear and spikes.

Speaking about the new partnership with PUMA, Powell said, “PUMA has played a huge role in Jamaican Track & Field throughout my career - supporting the high school programme that fosters young athletes, partnering with the JAAA and JOA and elite athletes such as Usain.

It’s a brand I’ve been very familiar with throughout my career and their longstanding commitment to Jamaican athletics is key as we continue to build and work to maintain our recent successes.

They understand Jamaican culture, history, people and also the sport that this country loves, and I am very happy to be working with them.”