Smirnoff J'ouvert to be a blast

Smirnoff has partnered with Bacchanal Jamaica as the exclusive vodka and title sponsor of Beach J'ouvert. The popular beach party will be held on Saturday, April 3 at James Bond Beach, Oracabessa, St Mary, and is one of the most highly anticipated events on the carnival calendar each year.

The event, dubbed 'Island Treasures', will boast the indomitable soca monarch, Bunji Garlin, his wife, the energetic Fay Ann Lyons, and the Asylum band.

Adding flavour

Speaking at the launch of Smirnoff J'ouvert on Tuesday, Dianne Ashton-Smith, corporate communications manager at Red Stripe, said that the brand would be adding its own unique flavour to the annual carnival event.

"We will have special Smirnoff cocktails and all three tasty flavours at the event. Smirnoff J'ouvert will provide the perfect opportunity to excite consumers with new, spontaneous and fun-filled experiences," said Ashton-Smith. "The mixes will entice the palate and are easy to replicate at home. 'Smirnoff Reveller', the featured cocktail for Beach J'ouvert, is simple and perfect for the beach."

Smirnoff Beach J'ouvert begins at 1 p.m. Tickets cost $3,800 presold and $4,500 at the gate.