Sat | May 28, 2022

Market on the Lawn

Published:Sunday | March 28, 2010 | 12:00 AM

Race to Literacy joins forces with Novelty Trading and Pure Country Juices in effort to break book collection world record

WITH THE Rotary 'Race to Literacy' book drive well under way, and determined to break the Guinness World Records' mark of 242,624 books collected in seven days, the initiative is heading to 'Market on the Lawn' on West Kings House Road today in an effort to increase donations.

"We only have about 40 days left (before the Rotary starts collecting donations directly) and while we are incredibly grateful for all the support we have received so far, we still have a ways to go," says Rotarian Deika Morrison, the chairperson for the project.

"We cannot do this without the people of Jamaica, and so are really urging people to come out and support. 'Market on the Lawn' provides an excellent opportunity for people to get great deals on books to participate in our collective quest to break a Guinness World Record."

The team will be collecting books for donation as well as working in collaboration with Novelty Trading Company, which will be providing a selection of books for sale, which can then be donated directly to the book drive.

"The book-drive project is extremely important to us," says Ricardo Daley, a spokesperson from Novelty Trading Company. "It gives us an opportunity to participate in this historic and memorable event and agrees with our company's mission to 'Keep Jamaica Reading', which we have been doing since 1925."

Pure Country juices will also be on hand, supporting the book drive and offering free samples of their new 100 per cent premium orange juice, with no added sugar.

"Giving back to Jamaica is incredibly special to us, especially in association with our new campaign for Pure Country," says Brett Wong, managing director of Coldfield Manufacturing Limited, producers of Pure Country Juices.

"It's all about the essence of 'Pure Niceness', which encourages people to appreciate the good things in life. Whether it's passing your exams, or eating Sunday dinner with the family, it advocates those great experiences in life that we all hold so dear. Being a part of the book drive allows us to play our part in supporting the island's children, and championing for Jamaica's future. Plus, reading with your kids ... Pure Niceness."

For more information on the 'Race to Literacy' book drive, visit where you will find a comprehensive list of the drop-off points.