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BCJ targets ads

Published:Thursday | April 1, 2010 | 12:00 AM

The Editor, Sir:

With reference to the letter to the editor 'Ads promoting promiscuity' published on March 29, the Broadcasting Commission notes the writer's concerns as it relates to "blatant messages of promiscuity being displayed in the public domain". The commission assures the writer and general public that the inappropriateness of some advertisements being aired on television is being addressed.

At its meeting in February 2010, the commission reviewed one of the advertisements being complained about, which was aired at 7:15 p.m. It contained strong sexual innuendoes and employed well-known conventions to imply vigorous sexual activity. The commission therefore determined that the advertisement breached the Television and Sound Broadcasting Regulations and the scheduling requirements of the Children's Code for Programming. As a consequence, the television station involved has been required to air public apologies and risks a recommendation of suspension of licence in the event of a recurrence.

However, some of the issues relating to these advertisements are far-reaching and go beyond the jurisdiction of the Broadcasting Commission. Hence, as far back as November 2009, the commission felt compelled to write the permanent secretary in the Ministry of Health, the Advertising Agencies Association of Jamaica, the Fair Trading Commission and the Bureau of Standards seeking their input and action.

I am, etc.,


Executive Director